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About Fenty Beauty

Fenty Beauty was created by Rihanna to ensure that people everywhere feel included, focusing on a wide range of traditionally hard-to-match skin tones and developing formulas that work for all skin types. The brand revolutionized the industry by launching with an unprecedented 40 shades of foundation, challenging standard beauty norms and prioritizing universal accessibility. Today, it remains a global leader in prestige beauty, offering high-performance products designed to inspire confidence and creative expression.

Our Mission

Our mission is to redefine the rules of beauty with inclusive products that make everyone feel seen, respected, and celebrated regardless of their skin tone or type.